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When it comes to skincare and beauty, fashion influencers have a lot to say. In 2025, they’re encouraging American women to streamline what goes into their makeup bags, not just for better skin, but for smarter, cleaner beauty habits. Gone are the days of cluttered kits full of expired products and impulse buys. Here are 13 makeup bag must haves that dermatologists say are worth the space.
Tinted Mineral Sunscreen with SPF 50
Influencers unanimously agree, sun protection should never be optional. A tinted mineral sunscreen combines skin tone evening coverage with broad spectrum defense. Zinc oxide and titanium dioxide are the go-to ingredients, offering a gentle yet powerful shield. These formulas are ideal for sensitive or acne-prone skin, eliminating the need for heavy foundation.
Lightweight, Hyaluronic Acid-Infused Foundation
Ditch the cakey coverage. Influencers now favor foundations infused with hyaluronic acid for hydration that lasts all day. These lightweight formulas blend seamlessly while moisturizing the skin, helping to prevent flaking and dullness. They’re buildable, so you can go sheer or full glam without suffocating your pores.
Concealer with Niacinamide
Niacinamide, or Vitamin B3, is the secret weapon for a concealer that does more than hide blemishes. Influencers love its ability to reduce inflammation and brighten skin over time. In concealers, it works to cover dark spots while also fading them, a true multitasker.
Micellar Water Makeup Remover
Micellar water is a derm-favorite because it cleans without stripping your skin. Made with tiny cleansing molecules suspended in soft water, it’s ideal for sensitive skin types. Unlike harsh makeup removers, it dissolves dirt, oil, and waterproof products with zero stinging.
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Lip Balm with SPF and Ceramides
Lips are often forgotten when it comes to sun care, but influencers stress their vulnerability to damage. A lip balm with SPF and ceramides provides sun protection and barrier repair. Ceramides help maintain moisture and prevent cracking, making them a year round essential.
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Setting Spray with Antioxidants
Forget stiff, alcohol-heavy sprays; 2025 is all about setting sprays that nourish. Influencers recommend antioxidant-rich versions that keep makeup in place but also protect against environmental stressors. Ingredients like green tea and vitamin E shield the skin from pollution and free radicals.
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Dual-Purpose Cheek and Lip Tint
Simplifying your makeup bag while enhancing your natural glow? That’s why influencers recommend multipurpose tints. Formulated with minimal, skin loving ingredients, these creamy tints work on both cheeks and lips. They’re typically free of comedogenic oils and synthetic fragrances.
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Non-Comedogenic Blotting Powder
Oily skin needs help without being punished. That’s why influencers recommend non-comedogenic blotting powders. These products absorb shine without clogging pores or settling into fine lines. Ingredients like silica and rice powder are preferred for their oil-absorbing abilities.
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Brow Gel with Peptides
Great brows frame the face, but harsh gels can cause fallout. Influencers suggest brow products enhanced with peptides that promote healthy hair growth. These tinted gels shape and define while nourishing the follicles. Lightweight and non flaky, they provide hold without stiffness. Dermatologists like that they double as a treatment and styling product.
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Lash Serum-Infused Mascara
Influencers are wary of traditional mascaras that dry or irritate the lash line. That’s why they recommend lash serum infused mascaras. These products contain conditioning ingredients like biotin, castor oil, and panthenol. They lengthen and volumize while supporting healthy lash growth.
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Cream Highlighter with Squalane
Highlighters often contain shimmer that irritates sensitive skin. That’s why influencers favor cream formulas with hydrating ingredients like squalane. These deliver a soft glow without emphasizing texture or fine lines. They blend easily and don’t cake or flake. Squalane mimics the skin’s natural oils, promoting elasticity and radiance.
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Fragrance-Free Makeup Remover Wipes for Emergencies
While not a daily solution, dermatologists agree that fragrance-free wipes are a solid backup. They’re useful for travel, post gym refreshes, or late nights. The key is choosing wipes without alcohol or harsh chemicals. Influencers stress that they should be used sparingly and followed by a full cleanse.
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Antibacterial Pencil Sharpener for Eye & Lip Pencils
It may seem basic, but influencers insist it’s essential. Dirty makeup tools harbor bacteria, leading to breakouts and irritation. A pencil sharpener with built-in antibacterial coating keeps your liners clean and skin safe. Women often overlook this item, yet it makes a major hygiene difference.
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As beauty trends shift toward skin-first, minimalist routines, these influecners recommended essentials prove that smart choices can still be stylish. From hydrating foundations to SPF-infused lip balms, every item on this list blends performance with skin health no compromises necessary. These products offer more than just aesthetic appeal; they support and protect your skin at every step.
Disclaimer: This list is solely the author’s opinion based on research and publicly available information
The Quiet Luxury Ponytail That Celebrities Are Wearing Everywhere
In a world full of bold trends and flashy red-carpet moments, there’s a quiet revolution brewing, one that whispers elegance rather than shouts for attention. The quiet luxury ponytail is sweeping through Hollywood, making appearances on the most polished A-listers. This refined take on a classic hairstyle proves that understated sophistication is the new pinnacle of glam.
Read it here: The Quiet Luxury Ponytail That Celebrities Are Wearing Everywhere
Gen Z Women Are Loving These Effortless Chic Hairstyles
Gen Z women are rewriting the beauty rules, and nowhere is this more clear than in the hairstyles they’re embracing in 2025. Ditching overdone glam for lived-in elegance, this generation craves looks that are carefree and captivating. From tousled textures to nostalgic nods, these styles speak volumes, without saying a word. These 12 hairstyles are faves amongst Gen Zers.
Read it here: Gen Z Women Are Loving These Effortless Chic Hairstyles
The Nail Art Battle Between American And European Styles
In the world of beauty, nails are no longer just a finishing touch, they’re the headline act. Across the Atlantic, a creative clash is unfolding between American and European nail artists. Both sides wield brushes, crystals, and chrome with unmatched flair. But which continent truly holds the crown when it comes to nail artistry?
Read it here: The Nail Art Battle Between American And European Styles
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