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Holiday makeup in 2025 is going global fast. From the sparkling streets of London to the sun kissed boulevards of L.A., beauty lovers skip the traditional red and green for fresh, inventive takes that feel as festive as they are fashion forward. Whether you’re heading to a downtown party or a cozy fireside gathering, these 12 viral trends are the ones everyone’s watching and wearing.
Frosted Lilac Lids
Inspired by icy winter mornings, soft lilac eyeshadow is swept across lids in both London and L.A., giving off a delicate yet striking effect. Paired with a whisper of shimmer in the inner corners, this look catches the light effortlessly at every holiday party. Makeup artists recommend cream based formulas for longer wear and that signature glow.
Glossy Red Lips with a Twist
Classic red is getting a juicy upgrade this season with ultra gloss finishes that turn heads. In both London and L.A., makeup pros layer hydrating gloss over crimson lipsticks for dimension. It’s festive, flirty, and timeless with a wet look payoff that feels runway ready. The trick? Line the lips precisely, then dab gloss in the center for a fuller pout.
Candlelit Skin
Forget harsh highlighters, 2025 is all about a radiant, candlelit glow. Across the pond and on the West Coast, beauty gurus are emphasizing soft, lit from within skin using radiant creams and sheer foundations. Think dew over dazzle. Instead of powdery finishes, artists are tapping in liquid luminizers at the high points of the face, cheekbones, nose bridge, and cupid’s bow.
Emerald Eyeliner Accents
Bold yet wearable, emerald green eyeliner is the pop of color making waves from U.K. holiday galas to L.A. rooftop parties. It’s unexpectedly chic and brings out every eye color. Rather than going full shadow, trendsetters trace emerald liners along the top lash line or in the waterline for a subtle statement. Metallic finishes work especially well under twinkling lights.
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Soft Blurred Blush
Blush is going viral, but not just any kind. Across continents, women love blurred blush techniques that blend cream formulas high onto the cheekbones and toward the temples. The result is a romantic flush that lifts the entire face. Berry, peach, and dusty rose shades dominate, especially when layered with light reflecting balm.
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Gold Dust Eyes
Gilded lids are having a major moment, think soft gold washes, not chunky glitter. From London street style to L.A. glam squads, gold is back in a refined, radiant way. Artists are using finely milled pigments or liquid shadows to sweep across lids for that perfect sparkle under fairy lights. Gold complements every eye color and skin tone, making it the ultimate universal holiday staple.
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Peachy-Nude Everything
There’s a new neutral in town, and it’s not beige. Peachy-nude tones dominate lips, lids, and cheeks, offering a soft, sunkissed look even in the depths of winter. From L.A.’s beaches to London’s holiday markets, this color palette proves its versatility. It’s effortlessly flattering and easy to build up or down.
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Winged Shadow, not Liner
Say goodbye to precision wings, shadow wings are stealing the show. Using a soft brush and deep matte tones like plum, espresso, or navy, artists create elongated eye shapes that feel sultry but soft. It’s all about building layers, not drawing harsh lines. This trend lets you play with depth and drama without looking too “done.” In L.A., it’s paired with bronzed skin; in London, with a bolder lip
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Brownie Glazed Lips
Taking cues from viral “glazed” trends, lips are getting a cozy chic upgrade with brown tinted glosses. The look blends ’90s nostalgia with high gloss polish, gaining fans in every time zone. It’s less harsh than matte brown lipstick and feels instantly more wearable. Pair it with a brown liner for dimension and definition.
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Reverse Cat Eye
A runway favorite that’s finally trickled into real life routines, the reverse cat eye is bold, edgy, and undeniably cool. Instead of upper lash lines, the drama happens underneath, smudged along the lower lash with a tapered wing. It’s popping up on L.A. red carpets and London fashion circles alike. Paired with fluttery lashes and minimal lids, the effect is piercing and fierce.
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Velvet-Matte Lip Tints
Heavy matte lipsticks are taking a backseat this year, replaced by velvet tints that offer buildable color and soft-focus finishes. In the UK and the U.S., women are choosing comfort and versatility. These tints don’t crack or dry out, perfect for long dinners or chilly outdoor events. The best ones blur into the lips, giving a naturally plush effect.
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Statement Inner Corners
While highlighters on cheekbones still reign, the trendiest glow hit the inner corners of the eyes. Using chrome or metallic pigments, makeup lovers are adding pops of silver, pink, or champagne to brighten the face. This trick makes eyes look bigger and more awake, ideal for those late night parties. It also adds a futuristic edge to classic makeup styles.
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From the posh parties of London to the rooftop gatherings in L.A., holiday beauty in 2025 is all about bold choices and effortless glamour. These 12 makeup looks blend festive flair with wearable finesse, giving everyone a chance to shine literally and figuratively. Whether you lean into shimmer, embrace bold color, or prefer radiant minimalism, the season’s hottest trends are here to inspire.
Disclaimer: This list is solely the author’s opinion based on research and publicly available information
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